Toronto Podcast Editing Style
Many of us (*raises hand*) are pretty excited by a new year of opportunities ahead of us, both for our lives and our podcasts, and are determined to make them Toronto Podcast Editing Style a reality.
If you read my last post, you might have already been thinking about some specific goals for your show, and laid out a road map for how you’re going to go about achieving them.
In Toronto Good Podcast Editing Style, I think having these specific goals are essential, and will have a huge impact on the success of your podcast this year. In this post, however, I want to talk about some broad focuses that everyone can, and should be devoting time and energy to on their podcasts, all of which are essential to take your podcast to the next level.
1. Improving As A Storyteller
Okay, so this could easily fall under the “Improve As A Host In General Category”, but storytelling is important enough to get it’s own section here.
It seems to me that we in the podcasting (as well as broader media) world have a funny relationship with storytelling. It’s become something of a buzzword over recent years, and yet the fact remains that few people are actually doing it well, or working to incorporate elements of story into their shows.
Of course, one of the first arguments that will come up is something along the lines of:
“But I have an interview-based podcast, not a narrative or fiction show! How can I create a story out of a conversation with someone I might not even have met before the interview??”
But here’s the thing. What types of interviews and guests are most engaging to a listener?
If you’re anything like me, it’s the ones where the guest is a fantastic storyteller, and is able to entertain us with their answers, no matter the subject matter.
I guarantee that if you’re able to make dense or typically dry or boring subjects entertaining as well as informative, you’re going to have a lot of success with your podcast.
2. Adopt A Learning Mindset
I don’t know about you, but I listen to a lot of podcasts, specifically business and creativity themed shows. And over the thousands of hours of listening, there are some trends that start to materialize when it comes to the guests on these shows.
Probably the theme that stands out to me the most when it comes to people who I would judge as successful in their careers/lives/art is that nearly all of them are insatiable learners.
Books, podcasts, courses, events, workshops, divining tea leaves and entrails. The people who rise to the top of their fields seem to devour them all*.
* Those last two might be a bit of a stretch come to think of it…
In addition to this, the ones who stay on top, despite their success, seem to maintain the mindset of humility, that there is always more to learn, even if they are already the expert in their given field.
This mindset is absolutely essential to excelling in any pursuit, and podcasting is no different.
3. Approaching Your Podcast As A Business
I’ve talked fairly extensively before about the necessity to view your podcast not just as a podcast, but as a business entity unto itself.
In fact, it’s better to view the podcast only as an extension of the business, part of the marketing branch if you will, leading listeners back to the real mode of monetization.
This might seem scary to people who only got into podcasting because they had had a topic they found interesting that they wanted to talk about. But if any part of you wants to monetize your show, either now or at some point in the future, approaching your show in this way will open you up to a host of options for doing that.
4. Building & Curating Your Community
Alright, so we’re at the final of our focus points for 2018, and we’re going to keep the A+ rated segues between these points rolling*.
* Ok, I’ll let you be the judge of the segues…
To do that, let’s think back to the example we just discussed, my client with the goal of making $40K from her podcast this year.
How many podcasters do you know who are making $40K/year from their show? $25K? $10K? $1K?
How can you hope to replicate those results if you don’t actually know anyone personally who’s doing it?
The Benefits Of Stealing… I Mean Borrowing…
I have a friend, Ralph, who I view as a genius marketer*. He’s constantly got his finger in 100 different pots, and within 5 minutes of hanging around him and his wife Michelle, they’ve both spouted off 10 new ideas for businesses or products.
* He’s also a great lover of ice cream, which doesn’t hurt my opinion of him
While they have way too many ideas to ever act on even 10% of them, they execute fantastically on the ones they do pursue. In my brainstorming/mastermind sessions with them, whenever there’s some idea I’m struggling with, the first question out of Ralph’s mouth is always, “Who’s already doing this well who’s blueprint you can copy?”
It felt like stealing, or plagiarizing when I first heard him say that. At the very least it felt very un-artistic or creative. But I’ve come to realize it’s not at all.
In fact, the people you end up borrowing from might have absolutely nothing in common with you and your show other than the fact that you’re both using the podcast medium.
Sure, you can find and dissect people’s podcast businesses online, but you can get a whole lot more information, a whole lot faster when it’s coming from your friend who you’re brainstorming business ideas with over coffee, virtually or otherwise.
You don’t have any friends producing profitable podcasts?
That’s the whole point of this section!